Brand Direction & Digital Storytelling - Chia Sage
A lifestyle and wellness brand centered on mindful living, visual restraint, and intentional content.
Chia Sage is a lifestyle and wellness brand created as a space for mindful living, reflection, and everyday rituals. The goal was to build a calm, cohesive digital presence that balances personal storytelling with thoughtful brand direction—allowing content to feel human without becoming informal or fragmented.
The brand was designed to support long-form writing, photography, and evolving content while maintaining visual consistency and a clear point of view across platforms.
The Challenge
The challenge was to create a brand that felt grounded and intentional in a crowded digital wellness space—without relying on trends or overly polished aesthetics. The brand needed to balance authenticity with structure, and personal voice with brand clarity.
As content grew across writing, photography, and social platforms, maintaining a consistent visual language, tone, and pacing became essential to ensure the brand felt cohesive rather than episodic.
My Role
Brand Direction & Strategy
Visual Identity & Aesthetic Direction
Photography & Image Curation
Editorial Content Structure
Website Direction (Squarespace / Rally)
Voice, Tone & Storytelling Framework.
The Approach
Chia Sage was developed as a storytelling-led brand system rather than a content feed. Visual restraint, pacing, and consistency were prioritized to create space for reflection and meaning.
Photography was approached as an extension of the brand voice—favoring natural light, minimal composition, and quiet moments over performance.
The Rally template was intentionally selected to reinforce white space, hierarchy, and visual breathing room, ensuring the digital experience felt grounded and timeless.
The Outcome
Chia Sage emerged as a cohesive, storytelling-led digital brand defined by visual restraint, clarity, and intention. The platform supports long-form content and organic growth while maintaining a calm, consistent identity—positioning the brand for continued evolution across creative, editorial, and partnership opportunities..
