Digital Operations & Creative Direction — Manufacturing
A short-term engagement focused on improving brand clarity, digital presence, and visual storytelling for a precision manufacturing job shop.
I worked closely with the team to support early-stage website development, LinkedIn content strategy, and visual assets—bridging the gap between technical expertise and clear, approachable brand communication.
My Role
Digital Operations & Creative Lead
Brand Positioning & Messaging
Website Content Direction (Pre-Launch)
Photography & Visual Asset Creation
LinkedIn Content Strategy & Posting
Cross-functional Collaboration with Shop Leadership
The Challenge
Manufacturing brands often struggle to translate technical capability into a clear digital narrative. The challenge was to present a highly specialized job shop in a way that felt professional, credible, and accessible—without oversimplifying the work or relying on generic industrial branding.
At the same time, the digital foundation was still forming, requiring flexibility as priorities shifted and the project timeline evolved.
The Approach
I focused on clarity and restraint—prioritizing straightforward messaging, real imagery, and content that reflected the shop’s expertise rather than marketing polish.
This included:
Developing clear, jargon-aware messaging for a non-technical audience
Creating authentic visual assets by photographing real parts and processes
Publishing consistent LinkedIn content to build visibility and credibility
Supporting website structure and content direction prior to launch
The approach balanced operational realities with brand consistency, ensuring the work remained useful even as the project paused..
The Outcome
While the website project was ultimately paused, the engagement established a stronger digital foundation through clear messaging, original visual assets, and consistent LinkedIn presence.
The work demonstrates the ability to operate across creative direction, content, and operations—adapting strategy to real-world constraints while maintaining brand integrity.
